Established in January 1997, the DTCM has
two main areas of responsibility. The first
of these includes all the functions of the
former Dubai Commerce and Tourism Promotion
Board (DCTPB), which had been in existence
since 1989 and concentrated on the international
promotion of Dubai’s commerce and tourism
interests. The DTCM’s second main area
of responsibility is as the principal authority
for the planning, supervision and development
of the tourism sector in the emirate.
Underlining
the importance attached to tourism development
at the highest level, the DTCM’s Chairman
is His Highness General Sheikh Mohammed
bin Rashid Al Maktoum, Crown Prince of Dubai
and UAE Minister of Defence. Its Director-General
is Khalid A. bin Sulayem.
As
part of its marketing role, the DTCM plans
and implements an integrated programme of
international promotions and publicity activities.
This programme includes exhibition participation,
marketing visits, presentations and roadshows,
familiarisation and assisted visits, advertising
brochure production and distribution, media
relations and enquiry information services.
In
addition to its head office in Dubai, the
DTCM has 14 overseas offices. They are located
in Philadelphia (covering North America
— East and Central), Los Angeles (North
America — West Coast), London (the
UK and Ireland), Paris (France), Frankfurt
(Germany), Stockholm (Scandinavia), Milan
(Italy), Moscow (the Russian Federation,
CIS and Baltic States), Nairobi (East Africa),
Johannesburg (South Africa), Mumbai (India),
Hong Kong (Far East), Tokyo (Japan) and
Sydney (Australia and New Zealand).
In
assuming its administrative responsibilities
within Dubai, the DTCM has now taken over
the licensing of hotels, hotel apartments,
tour operators, tourist transport companies
and travel agents. Its supervisory role
also covers all touristic, archaeological
and heritage sites, tourism conferences
and exhibitions, the operation of tourist
information services and the organisation
and licensing of tour guides.
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